vcsqueeze.txt 8.8 KB

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  1. November 2005In the next few years, venture capital funds will find themselves
  2. squeezed from four directions. They're already stuck with a seller's
  3. market, because of the huge amounts they raised at the end of the
  4. Bubble and still haven't invested. This by itself is not the end
  5. of the world. In fact, it's just a more extreme version of the
  6. norm
  7. in the VC business: too much money chasing too few deals.Unfortunately, those few deals now want less and less money, because
  8. it's getting so cheap to start a startup. The four causes: open
  9. source, which makes software free; Moore's law, which makes hardware
  10. geometrically closer to free; the Web, which makes promotion free
  11. if you're good; and better languages, which make development a lot
  12. cheaper.When we started our startup in 1995, the first three were our biggest
  13. expenses. We had to pay $5000 for the Netscape Commerce Server,
  14. the only software that then supported secure http connections. We
  15. paid $3000 for a server with a 90 MHz processor and 32 meg of
  16. memory. And we paid a PR firm about $30,000 to promote our launch.Now you could get all three for nothing. You can get the software
  17. for free; people throw away computers more powerful than our first
  18. server; and if you make something good you can generate ten times
  19. as much traffic by word of mouth online than our first PR firm got
  20. through the print media.And of course another big change for the average startup is that
  21. programming languages have improved-- or rather, the median language has. At most startups ten years
  22. ago, software development meant ten programmers writing code in
  23. C++. Now the same work might be done by one or two using Python
  24. or Ruby.During the Bubble, a lot of people predicted that startups would
  25. outsource their development to India. I think a better model for
  26. the future is David Heinemeier Hansson, who outsourced his development
  27. to a more powerful language instead. A lot of well-known applications
  28. are now, like BaseCamp, written by just one programmer. And one
  29. guy is more than 10x cheaper than ten, because (a) he won't waste
  30. any time in meetings, and (b) since he's probably a founder, he can
  31. pay himself nothing.Because starting a startup is so cheap, venture capitalists now
  32. often want to give startups more money than the startups want to
  33. take. VCs like to invest several million at a time. But as one
  34. VC told me after a startup he funded would only take about half a
  35. million, "I don't know what we're going to do. Maybe we'll just
  36. have to give some of it back." Meaning give some of the fund back
  37. to the institutional investors who supplied it, because it wasn't
  38. going to be possible to invest it all.Into this already bad situation comes the third problem: Sarbanes-Oxley.
  39. Sarbanes-Oxley is a law, passed after the Bubble, that drastically
  40. increases the regulatory burden on public companies. And in addition
  41. to the cost of compliance, which is at least two million dollars a
  42. year, the law introduces frightening legal exposure for corporate
  43. officers. An experienced CFO I know said flatly: "I would not
  44. want to be CFO of a public company now."You might think that responsible corporate governance is an area
  45. where you can't go too far. But you can go too far in any law, and
  46. this remark convinced me that Sarbanes-Oxley must have. This CFO
  47. is both the smartest and the most upstanding money guy I know. If
  48. Sarbanes-Oxley deters people like him from being CFOs of public
  49. companies, that's proof enough that it's broken.Largely because of Sarbanes-Oxley, few startups go public now. For
  50. all practical purposes, succeeding now equals getting bought. Which
  51. means VCs are now in the business of finding promising little 2-3
  52. man startups and pumping them up into companies that cost $100
  53. million to acquire. They didn't mean to be in this business; it's
  54. just what their business has evolved into.Hence the fourth problem: the acquirers have begun to realize they
  55. can buy wholesale. Why should they wait for VCs to make the startups
  56. they want more expensive? Most of what the VCs add, acquirers don't
  57. want anyway. The acquirers already have brand recognition and HR
  58. departments. What they really want is the software and the developers,
  59. and that's what the startup is in the early phase: concentrated
  60. software and developers.Google, typically, seems to have been the first to figure this out.
  61. "Bring us your startups early," said Google's speaker at the Startup School. They're quite
  62. explicit about it: they like to acquire startups at just the point
  63. where they would do a Series A round. (The Series A round is the
  64. first round of real VC funding; it usually happens in the first
  65. year.) It is a brilliant strategy, and one that other big technology
  66. companies will no doubt try to duplicate. Unless they want to have
  67. still more of their lunch eaten by Google.Of course, Google has an advantage in buying startups: a lot of the
  68. people there are rich, or expect to be when their options vest.
  69. Ordinary employees find it very hard to recommend an acquisition;
  70. it's just too annoying to see a bunch of twenty year olds get rich
  71. when you're still working for salary. Even if it's the right thing
  72. for your company to do.The Solution(s)Bad as things look now, there is a way for VCs to save themselves.
  73. They need to do two things, one of which won't surprise them, and
  74. another that will seem an anathema.Let's start with the obvious one: lobby to get Sarbanes-Oxley
  75. loosened. This law was created to prevent future Enrons, not to
  76. destroy the IPO market. Since the IPO market was practically dead
  77. when it passed, few saw what bad effects it would have. But now
  78. that technology has recovered from the last bust, we can see clearly
  79. what a bottleneck Sarbanes-Oxley has become.Startups are fragile plants—seedlings, in fact. These seedlings
  80. are worth protecting, because they grow into the trees of the
  81. economy. Much of the economy's growth is their growth. I think
  82. most politicians realize that. But they don't realize just how
  83. fragile startups are, and how easily they can become collateral
  84. damage of laws meant to fix some other problem.Still more dangerously, when you destroy startups, they make very
  85. little noise. If you step on the toes of the coal industry, you'll
  86. hear about it. But if you inadvertantly squash the startup industry,
  87. all that happens is that the founders of the next Google stay in
  88. grad school instead of starting a company.My second suggestion will seem shocking to VCs: let founders cash
  89. out partially in the Series A round. At the moment, when VCs invest
  90. in a startup, all the stock they get is newly issued and all the
  91. money goes to the company. They could buy some stock directly from
  92. the founders as well.Most VCs have an almost religious rule against doing this. They
  93. don't want founders to get a penny till the company is sold or goes
  94. public. VCs are obsessed with control, and they worry that they'll
  95. have less leverage over the founders if the founders have any money.This is a dumb plan. In fact, letting the founders sell a little stock
  96. early would generally be better for the company, because it would
  97. cause the founders' attitudes toward risk to be aligned with the
  98. VCs'. As things currently work, their attitudes toward risk tend
  99. to be diametrically opposed: the founders, who have nothing, would
  100. prefer a 100% chance of $1 million to a 20% chance of $10 million,
  101. while the VCs can afford to be "rational" and prefer the latter.Whatever they say, the reason founders are selling their companies
  102. early instead of doing Series A rounds is that they get paid up
  103. front. That first million is just worth so much more than the
  104. subsequent ones. If founders could sell a little stock early,
  105. they'd be happy to take VC money and bet the rest on a bigger
  106. outcome.So why not let the founders have that first million, or at least
  107. half million? The VCs would get same number of shares for the
  108. money. So what if some of the money would go to the
  109. founders instead of the company?Some VCs will say this is
  110. unthinkable—that they want all their money to be put to work
  111. growing the company. But the fact is, the huge size of current VC
  112. investments is dictated by the structure
  113. of VC funds, not the needs of startups. Often as not these large
  114. investments go to work destroying the company rather than growing
  115. it.The angel investors who funded our startup let the founders sell
  116. some stock directly to them, and it was a good deal for everyone.
  117. The angels made a huge return on that investment, so they're happy.
  118. And for us founders it blunted the terrifying all-or-nothingness
  119. of a startup, which in its raw form is more a distraction than a
  120. motivator.If VCs are frightened at the idea of letting founders partially
  121. cash out, let me tell them something still more frightening: you
  122. are now competing directly with Google.
  123. Thanks to Trevor Blackwell, Sarah Harlin, Jessica
  124. Livingston, and Robert Morris for reading drafts of this.