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							- July 2010What hard liquor, cigarettes, heroin, and crack have in common is
 
- that they're all more concentrated forms of less addictive predecessors.
 
- Most if not all the things we describe as addictive are.  And the
 
- scary thing is, the process that created them is accelerating.We wouldn't want to stop it.  It's the same process that cures
 
- diseases: technological progress.  Technological progress means
 
- making things do more of what we want.  When the thing we want is
 
- something we want to want, we consider technological progress good.
 
- If some new technique makes solar cells x% more efficient, that
 
- seems strictly better.  When progress concentrates something we
 
- don't want to want—when it transforms opium into heroin—it seems
 
- bad.  But it's the same process at work.
 
- [1]No one doubts this process is accelerating, which means increasing
 
- numbers of things we like will be transformed into things we like
 
- too much.
 
- [2]As far as I know there's no word for something we like too much.
 
- The closest is the colloquial sense of "addictive." That usage has
 
- become increasingly common during my lifetime.  And it's clear why:
 
- there are an increasing number of things we need it for.  At the
 
- extreme end of the spectrum are crack and meth.  Food has been
 
- transformed by a combination of factory farming and innovations in
 
- food processing into something with way more immediate bang for the
 
- buck, and you can see the results in any town in America.  Checkers
 
- and solitaire have been replaced by World of Warcraft and FarmVille.
 
- TV has become much more engaging, and even so it can't compete with Facebook.The world is more addictive than it was 40 years ago.   And unless
 
- the forms of technological progress that produced these things are
 
- subject to different laws than technological progress in general,
 
- the world will get more addictive in the next 40 years than it did
 
- in the last 40.The next 40 years will bring us some wonderful things.  I don't
 
- mean to imply they're all to be avoided.  Alcohol is a dangerous
 
- drug, but I'd rather live in a world with wine than one without.
 
- Most people can coexist with alcohol; but you have to be careful.
 
- More things we like will mean more things we have to be careful
 
- about.Most people won't, unfortunately.  Which means that as the world
 
- becomes more addictive, the two senses in which one can live a
 
- normal life will be driven ever further apart.  One sense of "normal"
 
- is statistically normal: what everyone else does.  The other is the
 
- sense we mean when we talk about the normal operating range of a
 
- piece of machinery: what works best.These two senses are already quite far apart.  Already someone
 
- trying to live well would seem eccentrically abstemious in most of
 
- the US.  That phenomenon is only going to become more pronounced.
 
- You can probably take it as a rule of thumb from now on that if
 
- people don't think you're weird, you're living badly.Societies eventually develop antibodies to addictive new things.
 
- I've seen that happen with cigarettes.  When cigarettes first
 
- appeared, they spread the way an infectious disease spreads through
 
- a previously isolated population.  Smoking rapidly became a
 
- (statistically) normal thing.  There were ashtrays everywhere.  We
 
- had ashtrays in our house when I was a kid, even though neither of
 
- my parents smoked.  You had to for guests.As knowledge spread about the dangers of smoking, customs changed.
 
- In the last 20 years, smoking has been transformed from something
 
- that seemed totally normal into a rather seedy habit: from something
 
- movie stars did in publicity shots to something small huddles of
 
- addicts do outside the doors of office buildings.  A lot of the
 
- change was due to legislation, of course, but the legislation
 
- couldn't have happened if customs hadn't already changed.It took a while though—on the order of 100 years.  And unless the
 
- rate at which social antibodies evolve can increase to match the
 
- accelerating rate at which technological progress throws off new
 
- addictions, we'll be increasingly unable to rely on customs to
 
- protect us.
 
- [3]
 
- Unless we want to be canaries in the coal mine
 
- of each new addiction—the people whose sad example becomes a
 
- lesson to future generations—we'll have to figure out for ourselves
 
- what to avoid and how.  It will actually become a reasonable strategy
 
- (or a more reasonable strategy) to suspect 
 
- everything new.In fact, even that won't be enough.  We'll have to worry not just
 
- about new things, but also about existing things becoming more
 
- addictive.  That's what bit me.  I've avoided most addictions, but
 
- the Internet got me because it became addictive while I was using
 
- it.
 
- [4]Most people I know have problems with Internet addiction.  We're
 
- all trying to figure out our own customs for getting free of it.
 
- That's why I don't have an iPhone, for example; the last thing I
 
- want is for the Internet to follow me out into the world.
 
- [5]
 
- My latest trick is taking long hikes.  I used to think running was a
 
- better form of exercise than hiking because it took less time.  Now
 
- the slowness of hiking seems an advantage, because the longer I
 
- spend on the trail, the longer I have to think without interruption.Sounds pretty eccentric, doesn't it?  It always will when you're
 
- trying to solve problems where there are no customs yet to guide
 
- you.  Maybe I can't plead Occam's razor; maybe I'm simply eccentric.
 
- But if I'm right about the acceleration of addictiveness, then this
 
- kind of lonely squirming to avoid it will increasingly be the fate
 
- of anyone who wants to get things done.  We'll increasingly be
 
- defined by what we say no to.
 
- Notes[1]
 
- Could you restrict technological progress to areas where you
 
- wanted it?  Only in a limited way, without becoming a police state.
 
- And even then your restrictions would have undesirable side effects.
 
- "Good" and "bad" technological progress aren't sharply differentiated,
 
- so you'd find you couldn't slow the latter without also slowing the
 
- former.  And in any case, as Prohibition and the "war on drugs"
 
- show, bans often do more harm than good.[2]
 
- Technology has always been accelerating.  By Paleolithic
 
- standards, technology evolved at a blistering pace in the Neolithic
 
- period.[3]
 
- Unless we mass produce social customs.  I suspect the recent
 
- resurgence of evangelical Christianity in the US is partly a reaction
 
- to drugs.  In desperation people reach for the sledgehammer; if
 
- their kids won't listen to them, maybe they'll listen to God.  But
 
- that solution has broader consequences than just getting kids to
 
- say no to drugs.  You end up saying no to 
 
- science as well.
 
- I worry we may be heading for a future in which only a few people
 
- plot their own itinerary through no-land, while everyone else books
 
- a package tour.  Or worse still, has one booked for them by the
 
- government.[4]
 
- People commonly use the word "procrastination" to describe
 
- what they do on the Internet.  It seems to me too mild to describe
 
- what's happening as merely not-doing-work.  We don't call it
 
- procrastination when someone gets drunk instead of working.[5]
 
- Several people have told me they like the iPad because it
 
- lets them bring the Internet into situations where a laptop would
 
- be too conspicuous.  In other words, it's a hip flask.  (This is
 
- true of the iPhone too, of course, but this advantage isn't as
 
- obvious because it reads as a phone, and everyone's used to those.)Thanks to Sam Altman, Patrick Collison, Jessica Livingston, and
 
- Robert Morris for reading drafts of this.
 
 
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