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							- May 2006(This essay is derived from a keynote at Xtech.)Could you reproduce Silicon Valley elsewhere, or is there something
 
- unique about it?It wouldn't be surprising if it were hard to reproduce in other
 
- countries, because you couldn't reproduce it in most of the US
 
- either.  What does it take to make a silicon valley even here?What it takes is the right people.  If you could get the right ten
 
- thousand people to move from Silicon Valley to Buffalo, Buffalo
 
- would become Silicon Valley.  
 
- [1]That's a striking departure from the past.  Up till a couple decades
 
- ago, geography was destiny for cities.  All great cities were located
 
- on waterways, because cities made money by trade, and water was the
 
- only economical way to ship.Now you could make a great city anywhere, if you could get the right
 
- people to move there.  So the question of how to make a silicon
 
- valley becomes: who are the right people, and how do you get them
 
- to move?Two TypesI think you only need two kinds of people to create a technology
 
- hub: rich people and nerds.  They're the limiting reagents in the
 
- reaction that produces startups, because they're the only ones
 
- present when startups get started.  Everyone else will move.Observation bears this out: within the US, towns have become startup
 
- hubs if and only if they have both rich people and nerds.  Few
 
- startups happen in Miami, for example, because although it's full
 
- of rich people, it has few nerds.  It's not the kind of place nerds
 
- like.Whereas Pittsburgh has the opposite problem: plenty of nerds, but
 
- no rich people.  The top US Computer Science departments are said
 
- to be MIT, Stanford, Berkeley, and Carnegie-Mellon.  MIT yielded
 
- Route 128.  Stanford and Berkeley yielded Silicon Valley.  But
 
- Carnegie-Mellon?  The record skips at that point.  Lower down the
 
- list, the University of Washington yielded a high-tech community
 
- in Seattle, and the University of Texas at Austin yielded one in
 
- Austin.  But what happened in Pittsburgh?  And in Ithaca, home of
 
- Cornell, which is also high on the list?I grew up in Pittsburgh and went to college at Cornell, so I can
 
- answer for both.  The weather is terrible,  particularly in winter,
 
- and there's no interesting old city to make up for it, as there is
 
- in Boston.  Rich people don't want to live in Pittsburgh or Ithaca.
 
- So while there are plenty of hackers who could start startups,
 
- there's no one to invest in them.Not BureaucratsDo you really need the rich people?  Wouldn't it work to have the
 
- government invest in the nerds?  No, it would not.  Startup investors
 
- are a distinct type of rich people.  They tend to have a lot of
 
- experience themselves in the technology business.  This (a) helps
 
- them pick the right startups, and (b) means they can supply advice
 
- and connections as well as money.  And the fact that they have a
 
- personal stake in the outcome makes them really pay attention.Bureaucrats by their nature are the exact opposite sort of people
 
- from startup investors. The idea of them making startup investments
 
- is comic.  It would be like mathematicians running Vogue-- or
 
- perhaps more accurately, Vogue editors running a math journal.
 
- [2]Though indeed, most things bureaucrats do, they do badly.   We just
 
- don't notice usually, because they only have to compete against
 
- other bureaucrats.  But as startup investors they'd have to compete
 
- against pros with a great deal more experience and motivation.Even corporations that have in-house VC groups generally forbid
 
- them to make their own investment decisions.  Most are only allowed
 
- to invest in deals where some reputable private VC firm is willing
 
- to act as lead investor.Not BuildingsIf you go to see Silicon Valley, what you'll see are buildings.
 
- But it's the people that make it Silicon Valley, not the buildings.
 
- I read occasionally about attempts to set up "technology
 
- parks" in other places, as if the active ingredient of Silicon
 
- Valley were the office space.  An article about Sophia Antipolis
 
- bragged that companies there included Cisco, Compaq, IBM, NCR, and
 
- Nortel.  Don't the French realize these aren't startups?Building office buildings for technology companies won't get you a
 
- silicon valley, because the key stage in the life of a startup
 
- happens before they want that kind of space.  The key stage is when
 
- they're three guys operating out of an apartment.  Wherever the
 
- startup is when it gets funded, it will stay.  The defining quality
 
- of Silicon Valley is not that Intel or Apple or Google have offices
 
- there, but that they were started there.So if you want to reproduce Silicon Valley, what you need to reproduce
 
- is those two or three founders sitting around a kitchen table
 
- deciding to start a company.  And to reproduce that you need those
 
- people.UniversitiesThe exciting thing is, all you need are the people.  If you could
 
- attract a critical mass of nerds and investors to live somewhere,
 
- you could reproduce Silicon Valley.  And both groups are highly
 
- mobile.  They'll go where life is good.  So what makes a place good
 
- to them?What nerds like is other nerds.  Smart people will go wherever other
 
- smart people are.  And in particular, to great universities.  In
 
- theory there could be other ways to attract them, but so far
 
- universities seem to be indispensable.  Within the US, there are
 
- no technology hubs without first-rate universities-- or at least,
 
- first-rate computer science departments.So if you want to make a silicon valley, you not only need a
 
- university, but one of the top handful in the world.  It has to be
 
- good enough to act as a magnet, drawing the best people from thousands
 
- of miles away.  And that means it has to stand up to existing magnets
 
- like MIT and Stanford.This sounds hard.  Actually it might be easy.  My professor friends,
 
- when they're deciding where they'd like to work, consider one thing
 
- above all: the quality of the other faculty.  What attracts professors
 
- is good colleagues.  So if you managed to recruit, en masse, a
 
- significant number of the best young researchers, you could create
 
- a first-rate university from nothing overnight.  And you could do
 
- that for surprisingly little.  If you paid 200 people hiring bonuses
 
- of $3 million apiece, you could put together a faculty that would
 
- bear comparison with any in the world.  And from that point the
 
- chain reaction would be self-sustaining.  So whatever it costs to
 
- establish a mediocre university, for an additional half billion or
 
- so you could have a great one.  
 
- [3]PersonalityHowever, merely creating a new university would not be enough to
 
- start a silicon valley. The university is just the seed.  It has
 
- to be planted in the right soil, or it won't germinate.  Plant it
 
- in the wrong place, and you just create Carnegie-Mellon.To spawn startups, your university has to be in a town that has
 
- attractions other than the university.  It has to be a place where
 
- investors want to live, and students want to stay after they graduate.The two like much the same things, because most startup investors
 
- are nerds themselves.  So what do nerds look for in a town?  Their
 
- tastes aren't completely different from other people's, because a
 
- lot of the towns they like most in the US are also big tourist
 
- destinations: San Francisco, Boston, Seattle.   But their tastes
 
- can't be quite mainstream either, because they dislike other big
 
- tourist destinations, like New York, Los Angeles, and Las Vegas.There has been a lot written lately about the "creative class." The
 
- thesis seems to be that as wealth derives increasingly from ideas,
 
- cities will prosper only if they attract those who have them.  That
 
- is certainly true; in fact it was the basis of Amsterdam's prosperity
 
- 400 years ago.A lot of nerd tastes they share with the creative class in general.
 
- For example, they like well-preserved old neighborhoods instead of
 
- cookie-cutter suburbs, and locally-owned shops and restaurants
 
- instead of national chains.  Like the rest of the creative class,
 
- they want to live somewhere with personality.What exactly is personality?  I think it's the feeling that each
 
- building is the work of a distinct group of people.  A town with
 
- personality is one that doesn't feel mass-produced.  So if you want
 
- to make a startup hub-- or any town to attract the "creative class"--
 
- you probably have to ban large development projects.
 
- When a large tract has been developed by a single organization, you
 
- can always tell. 
 
- [4]Most towns with personality are old, but they don't have to be.
 
- Old towns have two advantages: they're denser, because they were
 
- laid out before cars, and they're more varied, because they were
 
- built one building at a time.  You could have both now.  Just have
 
- building codes that ensure density, and ban large scale developments.A corollary is that you have to keep out the biggest developer of
 
- all: the government.  A government that asks "How can we build a
 
- silicon valley?" has probably ensured failure by the way they framed
 
- the question.  You don't build a silicon valley; you let one grow.NerdsIf you want to attract nerds, you need more than a town with
 
- personality.  You need a town with the right personality.  Nerds
 
- are a distinct subset of the creative class, with different tastes
 
- from the rest.  You can see this most clearly in New York, which
 
- attracts a lot of creative people, but few nerds. 
 
- [5]What nerds like is the kind of town where people walk around smiling.
 
- This excludes LA, where no one walks at all, and also New York,
 
- where people walk, but not smiling. When I was in grad school in
 
- Boston, a friend came to visit from New York.  On the subway back
 
- from the airport she asked "Why is everyone smiling?"  I looked and
 
- they weren't smiling.  They just looked like they were compared to
 
- the facial expressions she was used to.If you've lived in New York, you know where these facial expressions
 
- come from.  It's the kind of place where your mind may be excited,
 
- but your body knows it's having a bad time.  People don't so much
 
- enjoy living there as endure it for the sake of the excitement.
 
- And if you like certain kinds of excitement, New York is incomparable.
 
- It's a hub of glamour, a magnet for all the shorter half-life
 
- isotopes of style and fame.Nerds don't care about glamour, so to them the appeal of New York
 
- is a mystery.  People who like New York will pay a fortune for a
 
- small, dark, noisy apartment in order to live in a town where the
 
- cool people are really cool.  A nerd looks at that deal and sees
 
- only: pay a fortune for a small, dark, noisy apartment.Nerds will pay a premium to live in a town where the smart people
 
- are really smart, but you don't have to pay as much for that.  It's
 
- supply and demand: glamour is popular, so you have to pay a lot for
 
- it.Most nerds like quieter pleasures.  They like cafes instead of
 
- clubs; used bookshops instead of fashionable clothing shops; hiking
 
- instead of dancing; sunlight instead of tall buildings.  A nerd's
 
- idea of paradise is Berkeley or Boulder.YouthIt's the young nerds who start startups, so it's those specifically
 
- the city has to appeal to.  The startup hubs in the US are all
 
- young-feeling towns.  This doesn't mean they have to be new.
 
- Cambridge has the oldest town plan in America, but it feels young
 
- because it's full of students.What you can't have, if you want to create a silicon valley, is a
 
- large, existing population of stodgy people.  It would be a waste
 
- of time to try to reverse the fortunes of a declining industrial town
 
- like Detroit or Philadelphia by trying to encourage startups.  Those
 
- places have too much momentum in the wrong direction.  You're better
 
- off starting with a blank slate in the form of a small town.  Or
 
- better still, if there's a town young people already flock to, that
 
- one.The Bay Area was a magnet for the young and optimistic for decades
 
- before it was associated with technology.  It was a place people
 
- went in search of something new.  And so it became synonymous with
 
- California nuttiness.  There's still a lot of that there.  If you
 
- wanted to start a new fad-- a new way to focus one's "energy," for
 
- example, or a new category of things not to eat-- the Bay Area would
 
- be the place to do it.  But a place that tolerates oddness in the
 
- search for the new is exactly what you want in a startup hub, because
 
- economically that's what startups are.  Most good startup ideas
 
- seem a little crazy; if they were obviously good ideas, someone
 
- would have done them already.(How many people are going to want computers in their houses?
 
- What, another search engine?)That's the connection between technology and liberalism.  Without
 
- exception the high-tech cities in the US are also the most liberal.
 
- But it's not because liberals are smarter that this is so.  It's
 
- because liberal cities tolerate odd ideas, and smart people by
 
- definition have odd ideas.Conversely, a town that gets praised for being "solid" or representing
 
- "traditional values" may be a fine place to live, but it's never
 
- going to succeed as a startup hub.  The 2004 presidential election,
 
- though a disaster in other respects, conveniently supplied us with
 
- a county-by-county 
 
- map of such places.  
 
- [6]To attract the young, a town must have an intact center.  In most
 
- American cities the center has been abandoned, and the growth, if
 
- any, is in the suburbs.  Most American cities have been turned
 
- inside out. But none of the startup hubs has: not San Francisco,
 
- or Boston, or Seattle.  They all have intact centers.
 
- [7]
 
- My guess is that no city with a dead center could be turned into a
 
- startup hub.  Young people don't want to live in the suburbs.Within the US, the two cities I think could most easily be turned
 
- into new silicon valleys are Boulder and Portland.  Both have the
 
- kind of effervescent feel that attracts the young.  They're each
 
- only a great university short of becoming a silicon valley, if they
 
- wanted to.TimeA great university near an attractive town.  Is that all it takes?
 
- That was all it took to make the original Silicon Valley.  Silicon
 
- Valley traces its origins to William Shockley, one of the inventors
 
- of the transistor.  He did the research that won him the Nobel Prize
 
- at Bell Labs, but when he started his own company in 1956 he moved
 
- to Palo Alto to do it.   At the time that was an odd thing to do.
 
- Why did he?  Because he had grown up there and remembered how nice
 
- it was.  Now Palo Alto is suburbia, but then it was a charming
 
- college town-- a charming college town with perfect weather and San
 
- Francisco only an hour away.The companies that rule Silicon Valley now are all descended in
 
- various ways from Shockley Semiconductor.  Shockley was a difficult
 
- man, and in 1957 his top people-- "the traitorous eight"-- left to
 
- start a new company, Fairchild Semiconductor.  Among them were
 
- Gordon Moore and Robert Noyce, who went on to found Intel, and
 
- Eugene Kleiner, who founded the VC firm Kleiner Perkins.  Forty-two
 
- years later, Kleiner Perkins funded Google, and the partner responsible
 
- for the deal was John Doerr, who came to Silicon Valley in 1974 to
 
- work for Intel.So although a lot of the newest companies in Silicon Valley don't
 
- make anything out of silicon, there always seem to be multiple links
 
- back to Shockley.  There's a lesson here: startups beget startups.
 
- People who work for startups start their own.  People who get rich
 
- from startups fund new ones.  I suspect this kind of organic growth
 
- is the only way to produce a startup hub, because it's the only way
 
- to grow the expertise you need.That has two important implications.  The first is that you need
 
- time to grow a silicon valley.  The university you could create in
 
- a couple years, but the startup community around it has to grow
 
- organically.   The cycle time is limited by the time it takes a
 
- company to succeed, which probably averages about five years.The other implication of the organic growth hypothesis is that you
 
- can't be somewhat of a startup hub.  You either have a self-sustaining
 
- chain reaction, or not.  Observation confirms this too: cities
 
- either have a startup scene, or they don't.  There is no middle
 
- ground.  Chicago has the third largest metropolitan area in America.
 
- As source of startups it's negligible compared to Seattle, number 15.The good news is that the initial seed can be quite small.  Shockley
 
- Semiconductor, though itself not very successful, was big enough.
 
- It brought a critical mass of experts in an important new technology
 
- together in a place they liked enough to stay.CompetingOf course, a would-be silicon valley faces an obstacle the original
 
- one didn't: it has to compete with Silicon Valley.  Can that be
 
- done?  Probably.One of Silicon Valley's biggest advantages is its venture capital
 
- firms.  This was not a factor in Shockley's day, because VC funds
 
- didn't exist.  In fact, Shockley Semiconductor and Fairchild
 
- Semiconductor were not startups at all in our sense.  They were
 
- subsidiaries-- of Beckman Instruments and Fairchild Camera and
 
- Instrument respectively.  Those companies were apparently willing
 
- to establish subsidiaries wherever the experts wanted to live.Venture investors, however, prefer to fund startups within an hour's
 
- drive.  For one, they're more likely to notice startups nearby.
 
- But when they do notice startups in other towns they prefer them
 
- to move.  They don't want to have to travel to attend board meetings,
 
- and in any case the odds of succeeding are higher in a startup hub.The centralizing effect of venture firms is a double one: they cause
 
- startups to form around them, and those draw in more startups through
 
- acquisitions.  And although the first may be weakening because it's
 
- now so cheap to start some startups, the second seems as strong as ever.
 
- Three of the most admired
 
- "Web 2.0" companies were started outside the usual startup hubs,
 
- but two of them have already been reeled in through acquisitions.Such centralizing forces make it harder for new silicon valleys to
 
- get started.  But by no means impossible.  Ultimately power rests
 
- with the founders.  A startup with the best people will beat one
 
- with funding from famous VCs, and a startup that was sufficiently
 
- successful would never have to move.  So a town that
 
- could exert enough pull over the right people could resist and
 
- perhaps even surpass Silicon Valley.For all its power, Silicon Valley has a great weakness: the paradise
 
- Shockley found in 1956 is now one giant parking lot.  San Francisco
 
- and Berkeley are great, but they're forty miles away.  Silicon
 
- Valley proper is soul-crushing suburban sprawl.  It
 
- has fabulous weather, which makes it significantly better than the
 
- soul-crushing sprawl of most other American cities.  But a competitor
 
- that managed to avoid sprawl would have real leverage.  All a city
 
- needs is to be the kind of place the next traitorous eight look at
 
- and say "I want to stay here," and that would be enough to get the
 
- chain reaction started.Notes[1]
 
- It's interesting to consider how low this number could be
 
- made.  I suspect five hundred would be enough, even if they could
 
- bring no assets with them.  Probably just thirty, if I could pick them, 
 
- would be enough to turn Buffalo into a significant startup hub.[2]
 
- Bureaucrats manage to allocate research funding moderately
 
- well, but only because (like an in-house VC fund) they outsource
 
- most of the work of selection.  A professor at a famous university
 
- who is highly regarded by his peers will get funding, pretty much
 
- regardless of the proposal.  That wouldn't work for startups, whose
 
- founders aren't sponsored by organizations, and are often unknowns.[3]
 
- You'd have to do it all at once, or at least a whole department
 
- at a time, because people would be more likely to come if they
 
- knew their friends were.  And you should probably start from scratch,
 
- rather than trying to upgrade an existing university, or much energy
 
- would be lost in friction.[4]
 
- Hypothesis: Any plan in which multiple independent buildings
 
- are gutted or demolished to be "redeveloped" as a single project
 
- is a net loss of personality for the city, with the exception of
 
- the conversion of buildings not previously public, like warehouses.[5]
 
- A few startups get started in New York, but less
 
- than a tenth as many per capita as in Boston, and mostly
 
- in less nerdy fields like finance and media.[6]
 
- Some blue counties are false positives (reflecting the
 
- remaining power of Democractic party machines), but there are no
 
- false negatives.  You can safely write off all the red counties.[7]
 
- Some "urban renewal" experts took a shot at destroying Boston's
 
- in the 1960s, leaving the area around city hall a bleak wasteland,
 
- but most neighborhoods successfully resisted them.Thanks to Chris Anderson, Trevor Blackwell, Marc Hedlund,
 
- Jessica Livingston, Robert Morris, Greg Mcadoo, Fred Wilson,
 
- and Stephen Wolfram for
 
- reading drafts of this, and to Ed Dumbill for inviting me to speak.(The second part of this talk became Why Startups
 
- Condense in America.)
 
 
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