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  1. May 2021Noora Health, a nonprofit I've
  2. supported for years, just launched
  3. a new NFT. It has a dramatic name, Save Thousands of Lives,
  4. because that's what the proceeds will do.Noora has been saving lives for 7 years. They run programs in
  5. hospitals in South Asia to teach new mothers how to take care of
  6. their babies once they get home. They're in 165 hospitals now. And
  7. because they know the numbers before and after they start at a new
  8. hospital, they can measure the impact they have. It is massive.
  9. For every 1000 live births, they save 9 babies.This number comes from a study
  10. of 133,733 families at 28 different
  11. hospitals that Noora conducted in collaboration with the Better
  12. Birth team at Ariadne Labs, a joint center for health systems
  13. innovation at Brigham and Women’s Hospital and Harvard T.H. Chan
  14. School of Public Health.Noora is so effective that even if you measure their costs in the
  15. most conservative way, by dividing their entire budget by the number
  16. of lives saved, the cost of saving a life is the lowest I've seen.
  17. $1,235.For this NFT, they're going to issue a public report tracking how
  18. this specific tranche of money is spent, and estimating the number
  19. of lives saved as a result.NFTs are a new territory, and this way of using them is especially
  20. new, but I'm excited about its potential. And I'm excited to see
  21. what happens with this particular auction, because unlike an NFT
  22. representing something that has already happened,
  23. this NFT gets better as the price gets higher.The reserve price was about $2.5 million, because that's what it
  24. takes for the name to be accurate: that's what it costs to save
  25. 2000 lives. But the higher the price of this NFT goes, the more
  26. lives will be saved. What a sentence to be able to write.