siliconvalley.txt 20 KB

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  1. May 2006(This essay is derived from a keynote at Xtech.)Could you reproduce Silicon Valley elsewhere, or is there something
  2. unique about it?It wouldn't be surprising if it were hard to reproduce in other
  3. countries, because you couldn't reproduce it in most of the US
  4. either. What does it take to make a silicon valley even here?What it takes is the right people. If you could get the right ten
  5. thousand people to move from Silicon Valley to Buffalo, Buffalo
  6. would become Silicon Valley.
  7. [1]That's a striking departure from the past. Up till a couple decades
  8. ago, geography was destiny for cities. All great cities were located
  9. on waterways, because cities made money by trade, and water was the
  10. only economical way to ship.Now you could make a great city anywhere, if you could get the right
  11. people to move there. So the question of how to make a silicon
  12. valley becomes: who are the right people, and how do you get them
  13. to move?Two TypesI think you only need two kinds of people to create a technology
  14. hub: rich people and nerds. They're the limiting reagents in the
  15. reaction that produces startups, because they're the only ones
  16. present when startups get started. Everyone else will move.Observation bears this out: within the US, towns have become startup
  17. hubs if and only if they have both rich people and nerds. Few
  18. startups happen in Miami, for example, because although it's full
  19. of rich people, it has few nerds. It's not the kind of place nerds
  20. like.Whereas Pittsburgh has the opposite problem: plenty of nerds, but
  21. no rich people. The top US Computer Science departments are said
  22. to be MIT, Stanford, Berkeley, and Carnegie-Mellon. MIT yielded
  23. Route 128. Stanford and Berkeley yielded Silicon Valley. But
  24. Carnegie-Mellon? The record skips at that point. Lower down the
  25. list, the University of Washington yielded a high-tech community
  26. in Seattle, and the University of Texas at Austin yielded one in
  27. Austin. But what happened in Pittsburgh? And in Ithaca, home of
  28. Cornell, which is also high on the list?I grew up in Pittsburgh and went to college at Cornell, so I can
  29. answer for both. The weather is terrible, particularly in winter,
  30. and there's no interesting old city to make up for it, as there is
  31. in Boston. Rich people don't want to live in Pittsburgh or Ithaca.
  32. So while there are plenty of hackers who could start startups,
  33. there's no one to invest in them.Not BureaucratsDo you really need the rich people? Wouldn't it work to have the
  34. government invest in the nerds? No, it would not. Startup investors
  35. are a distinct type of rich people. They tend to have a lot of
  36. experience themselves in the technology business. This (a) helps
  37. them pick the right startups, and (b) means they can supply advice
  38. and connections as well as money. And the fact that they have a
  39. personal stake in the outcome makes them really pay attention.Bureaucrats by their nature are the exact opposite sort of people
  40. from startup investors. The idea of them making startup investments
  41. is comic. It would be like mathematicians running Vogue-- or
  42. perhaps more accurately, Vogue editors running a math journal.
  43. [2]Though indeed, most things bureaucrats do, they do badly. We just
  44. don't notice usually, because they only have to compete against
  45. other bureaucrats. But as startup investors they'd have to compete
  46. against pros with a great deal more experience and motivation.Even corporations that have in-house VC groups generally forbid
  47. them to make their own investment decisions. Most are only allowed
  48. to invest in deals where some reputable private VC firm is willing
  49. to act as lead investor.Not BuildingsIf you go to see Silicon Valley, what you'll see are buildings.
  50. But it's the people that make it Silicon Valley, not the buildings.
  51. I read occasionally about attempts to set up "technology
  52. parks" in other places, as if the active ingredient of Silicon
  53. Valley were the office space. An article about Sophia Antipolis
  54. bragged that companies there included Cisco, Compaq, IBM, NCR, and
  55. Nortel. Don't the French realize these aren't startups?Building office buildings for technology companies won't get you a
  56. silicon valley, because the key stage in the life of a startup
  57. happens before they want that kind of space. The key stage is when
  58. they're three guys operating out of an apartment. Wherever the
  59. startup is when it gets funded, it will stay. The defining quality
  60. of Silicon Valley is not that Intel or Apple or Google have offices
  61. there, but that they were started there.So if you want to reproduce Silicon Valley, what you need to reproduce
  62. is those two or three founders sitting around a kitchen table
  63. deciding to start a company. And to reproduce that you need those
  64. people.UniversitiesThe exciting thing is, all you need are the people. If you could
  65. attract a critical mass of nerds and investors to live somewhere,
  66. you could reproduce Silicon Valley. And both groups are highly
  67. mobile. They'll go where life is good. So what makes a place good
  68. to them?What nerds like is other nerds. Smart people will go wherever other
  69. smart people are. And in particular, to great universities. In
  70. theory there could be other ways to attract them, but so far
  71. universities seem to be indispensable. Within the US, there are
  72. no technology hubs without first-rate universities-- or at least,
  73. first-rate computer science departments.So if you want to make a silicon valley, you not only need a
  74. university, but one of the top handful in the world. It has to be
  75. good enough to act as a magnet, drawing the best people from thousands
  76. of miles away. And that means it has to stand up to existing magnets
  77. like MIT and Stanford.This sounds hard. Actually it might be easy. My professor friends,
  78. when they're deciding where they'd like to work, consider one thing
  79. above all: the quality of the other faculty. What attracts professors
  80. is good colleagues. So if you managed to recruit, en masse, a
  81. significant number of the best young researchers, you could create
  82. a first-rate university from nothing overnight. And you could do
  83. that for surprisingly little. If you paid 200 people hiring bonuses
  84. of $3 million apiece, you could put together a faculty that would
  85. bear comparison with any in the world. And from that point the
  86. chain reaction would be self-sustaining. So whatever it costs to
  87. establish a mediocre university, for an additional half billion or
  88. so you could have a great one.
  89. [3]PersonalityHowever, merely creating a new university would not be enough to
  90. start a silicon valley. The university is just the seed. It has
  91. to be planted in the right soil, or it won't germinate. Plant it
  92. in the wrong place, and you just create Carnegie-Mellon.To spawn startups, your university has to be in a town that has
  93. attractions other than the university. It has to be a place where
  94. investors want to live, and students want to stay after they graduate.The two like much the same things, because most startup investors
  95. are nerds themselves. So what do nerds look for in a town? Their
  96. tastes aren't completely different from other people's, because a
  97. lot of the towns they like most in the US are also big tourist
  98. destinations: San Francisco, Boston, Seattle. But their tastes
  99. can't be quite mainstream either, because they dislike other big
  100. tourist destinations, like New York, Los Angeles, and Las Vegas.There has been a lot written lately about the "creative class." The
  101. thesis seems to be that as wealth derives increasingly from ideas,
  102. cities will prosper only if they attract those who have them. That
  103. is certainly true; in fact it was the basis of Amsterdam's prosperity
  104. 400 years ago.A lot of nerd tastes they share with the creative class in general.
  105. For example, they like well-preserved old neighborhoods instead of
  106. cookie-cutter suburbs, and locally-owned shops and restaurants
  107. instead of national chains. Like the rest of the creative class,
  108. they want to live somewhere with personality.What exactly is personality? I think it's the feeling that each
  109. building is the work of a distinct group of people. A town with
  110. personality is one that doesn't feel mass-produced. So if you want
  111. to make a startup hub-- or any town to attract the "creative class"--
  112. you probably have to ban large development projects.
  113. When a large tract has been developed by a single organization, you
  114. can always tell.
  115. [4]Most towns with personality are old, but they don't have to be.
  116. Old towns have two advantages: they're denser, because they were
  117. laid out before cars, and they're more varied, because they were
  118. built one building at a time. You could have both now. Just have
  119. building codes that ensure density, and ban large scale developments.A corollary is that you have to keep out the biggest developer of
  120. all: the government. A government that asks "How can we build a
  121. silicon valley?" has probably ensured failure by the way they framed
  122. the question. You don't build a silicon valley; you let one grow.NerdsIf you want to attract nerds, you need more than a town with
  123. personality. You need a town with the right personality. Nerds
  124. are a distinct subset of the creative class, with different tastes
  125. from the rest. You can see this most clearly in New York, which
  126. attracts a lot of creative people, but few nerds.
  127. [5]What nerds like is the kind of town where people walk around smiling.
  128. This excludes LA, where no one walks at all, and also New York,
  129. where people walk, but not smiling. When I was in grad school in
  130. Boston, a friend came to visit from New York. On the subway back
  131. from the airport she asked "Why is everyone smiling?" I looked and
  132. they weren't smiling. They just looked like they were compared to
  133. the facial expressions she was used to.If you've lived in New York, you know where these facial expressions
  134. come from. It's the kind of place where your mind may be excited,
  135. but your body knows it's having a bad time. People don't so much
  136. enjoy living there as endure it for the sake of the excitement.
  137. And if you like certain kinds of excitement, New York is incomparable.
  138. It's a hub of glamour, a magnet for all the shorter half-life
  139. isotopes of style and fame.Nerds don't care about glamour, so to them the appeal of New York
  140. is a mystery. People who like New York will pay a fortune for a
  141. small, dark, noisy apartment in order to live in a town where the
  142. cool people are really cool. A nerd looks at that deal and sees
  143. only: pay a fortune for a small, dark, noisy apartment.Nerds will pay a premium to live in a town where the smart people
  144. are really smart, but you don't have to pay as much for that. It's
  145. supply and demand: glamour is popular, so you have to pay a lot for
  146. it.Most nerds like quieter pleasures. They like cafes instead of
  147. clubs; used bookshops instead of fashionable clothing shops; hiking
  148. instead of dancing; sunlight instead of tall buildings. A nerd's
  149. idea of paradise is Berkeley or Boulder.YouthIt's the young nerds who start startups, so it's those specifically
  150. the city has to appeal to. The startup hubs in the US are all
  151. young-feeling towns. This doesn't mean they have to be new.
  152. Cambridge has the oldest town plan in America, but it feels young
  153. because it's full of students.What you can't have, if you want to create a silicon valley, is a
  154. large, existing population of stodgy people. It would be a waste
  155. of time to try to reverse the fortunes of a declining industrial town
  156. like Detroit or Philadelphia by trying to encourage startups. Those
  157. places have too much momentum in the wrong direction. You're better
  158. off starting with a blank slate in the form of a small town. Or
  159. better still, if there's a town young people already flock to, that
  160. one.The Bay Area was a magnet for the young and optimistic for decades
  161. before it was associated with technology. It was a place people
  162. went in search of something new. And so it became synonymous with
  163. California nuttiness. There's still a lot of that there. If you
  164. wanted to start a new fad-- a new way to focus one's "energy," for
  165. example, or a new category of things not to eat-- the Bay Area would
  166. be the place to do it. But a place that tolerates oddness in the
  167. search for the new is exactly what you want in a startup hub, because
  168. economically that's what startups are. Most good startup ideas
  169. seem a little crazy; if they were obviously good ideas, someone
  170. would have done them already.(How many people are going to want computers in their houses?
  171. What, another search engine?)That's the connection between technology and liberalism. Without
  172. exception the high-tech cities in the US are also the most liberal.
  173. But it's not because liberals are smarter that this is so. It's
  174. because liberal cities tolerate odd ideas, and smart people by
  175. definition have odd ideas.Conversely, a town that gets praised for being "solid" or representing
  176. "traditional values" may be a fine place to live, but it's never
  177. going to succeed as a startup hub. The 2004 presidential election,
  178. though a disaster in other respects, conveniently supplied us with
  179. a county-by-county
  180. map of such places.
  181. [6]To attract the young, a town must have an intact center. In most
  182. American cities the center has been abandoned, and the growth, if
  183. any, is in the suburbs. Most American cities have been turned
  184. inside out. But none of the startup hubs has: not San Francisco,
  185. or Boston, or Seattle. They all have intact centers.
  186. [7]
  187. My guess is that no city with a dead center could be turned into a
  188. startup hub. Young people don't want to live in the suburbs.Within the US, the two cities I think could most easily be turned
  189. into new silicon valleys are Boulder and Portland. Both have the
  190. kind of effervescent feel that attracts the young. They're each
  191. only a great university short of becoming a silicon valley, if they
  192. wanted to.TimeA great university near an attractive town. Is that all it takes?
  193. That was all it took to make the original Silicon Valley. Silicon
  194. Valley traces its origins to William Shockley, one of the inventors
  195. of the transistor. He did the research that won him the Nobel Prize
  196. at Bell Labs, but when he started his own company in 1956 he moved
  197. to Palo Alto to do it. At the time that was an odd thing to do.
  198. Why did he? Because he had grown up there and remembered how nice
  199. it was. Now Palo Alto is suburbia, but then it was a charming
  200. college town-- a charming college town with perfect weather and San
  201. Francisco only an hour away.The companies that rule Silicon Valley now are all descended in
  202. various ways from Shockley Semiconductor. Shockley was a difficult
  203. man, and in 1957 his top people-- "the traitorous eight"-- left to
  204. start a new company, Fairchild Semiconductor. Among them were
  205. Gordon Moore and Robert Noyce, who went on to found Intel, and
  206. Eugene Kleiner, who founded the VC firm Kleiner Perkins. Forty-two
  207. years later, Kleiner Perkins funded Google, and the partner responsible
  208. for the deal was John Doerr, who came to Silicon Valley in 1974 to
  209. work for Intel.So although a lot of the newest companies in Silicon Valley don't
  210. make anything out of silicon, there always seem to be multiple links
  211. back to Shockley. There's a lesson here: startups beget startups.
  212. People who work for startups start their own. People who get rich
  213. from startups fund new ones. I suspect this kind of organic growth
  214. is the only way to produce a startup hub, because it's the only way
  215. to grow the expertise you need.That has two important implications. The first is that you need
  216. time to grow a silicon valley. The university you could create in
  217. a couple years, but the startup community around it has to grow
  218. organically. The cycle time is limited by the time it takes a
  219. company to succeed, which probably averages about five years.The other implication of the organic growth hypothesis is that you
  220. can't be somewhat of a startup hub. You either have a self-sustaining
  221. chain reaction, or not. Observation confirms this too: cities
  222. either have a startup scene, or they don't. There is no middle
  223. ground. Chicago has the third largest metropolitan area in America.
  224. As source of startups it's negligible compared to Seattle, number 15.The good news is that the initial seed can be quite small. Shockley
  225. Semiconductor, though itself not very successful, was big enough.
  226. It brought a critical mass of experts in an important new technology
  227. together in a place they liked enough to stay.CompetingOf course, a would-be silicon valley faces an obstacle the original
  228. one didn't: it has to compete with Silicon Valley. Can that be
  229. done? Probably.One of Silicon Valley's biggest advantages is its venture capital
  230. firms. This was not a factor in Shockley's day, because VC funds
  231. didn't exist. In fact, Shockley Semiconductor and Fairchild
  232. Semiconductor were not startups at all in our sense. They were
  233. subsidiaries-- of Beckman Instruments and Fairchild Camera and
  234. Instrument respectively. Those companies were apparently willing
  235. to establish subsidiaries wherever the experts wanted to live.Venture investors, however, prefer to fund startups within an hour's
  236. drive. For one, they're more likely to notice startups nearby.
  237. But when they do notice startups in other towns they prefer them
  238. to move. They don't want to have to travel to attend board meetings,
  239. and in any case the odds of succeeding are higher in a startup hub.The centralizing effect of venture firms is a double one: they cause
  240. startups to form around them, and those draw in more startups through
  241. acquisitions. And although the first may be weakening because it's
  242. now so cheap to start some startups, the second seems as strong as ever.
  243. Three of the most admired
  244. "Web 2.0" companies were started outside the usual startup hubs,
  245. but two of them have already been reeled in through acquisitions.Such centralizing forces make it harder for new silicon valleys to
  246. get started. But by no means impossible. Ultimately power rests
  247. with the founders. A startup with the best people will beat one
  248. with funding from famous VCs, and a startup that was sufficiently
  249. successful would never have to move. So a town that
  250. could exert enough pull over the right people could resist and
  251. perhaps even surpass Silicon Valley.For all its power, Silicon Valley has a great weakness: the paradise
  252. Shockley found in 1956 is now one giant parking lot. San Francisco
  253. and Berkeley are great, but they're forty miles away. Silicon
  254. Valley proper is soul-crushing suburban sprawl. It
  255. has fabulous weather, which makes it significantly better than the
  256. soul-crushing sprawl of most other American cities. But a competitor
  257. that managed to avoid sprawl would have real leverage. All a city
  258. needs is to be the kind of place the next traitorous eight look at
  259. and say "I want to stay here," and that would be enough to get the
  260. chain reaction started.Notes[1]
  261. It's interesting to consider how low this number could be
  262. made. I suspect five hundred would be enough, even if they could
  263. bring no assets with them. Probably just thirty, if I could pick them,
  264. would be enough to turn Buffalo into a significant startup hub.[2]
  265. Bureaucrats manage to allocate research funding moderately
  266. well, but only because (like an in-house VC fund) they outsource
  267. most of the work of selection. A professor at a famous university
  268. who is highly regarded by his peers will get funding, pretty much
  269. regardless of the proposal. That wouldn't work for startups, whose
  270. founders aren't sponsored by organizations, and are often unknowns.[3]
  271. You'd have to do it all at once, or at least a whole department
  272. at a time, because people would be more likely to come if they
  273. knew their friends were. And you should probably start from scratch,
  274. rather than trying to upgrade an existing university, or much energy
  275. would be lost in friction.[4]
  276. Hypothesis: Any plan in which multiple independent buildings
  277. are gutted or demolished to be "redeveloped" as a single project
  278. is a net loss of personality for the city, with the exception of
  279. the conversion of buildings not previously public, like warehouses.[5]
  280. A few startups get started in New York, but less
  281. than a tenth as many per capita as in Boston, and mostly
  282. in less nerdy fields like finance and media.[6]
  283. Some blue counties are false positives (reflecting the
  284. remaining power of Democractic party machines), but there are no
  285. false negatives. You can safely write off all the red counties.[7]
  286. Some "urban renewal" experts took a shot at destroying Boston's
  287. in the 1960s, leaving the area around city hall a bleak wasteland,
  288. but most neighborhoods successfully resisted them.Thanks to Chris Anderson, Trevor Blackwell, Marc Hedlund,
  289. Jessica Livingston, Robert Morris, Greg Mcadoo, Fred Wilson,
  290. and Stephen Wolfram for
  291. reading drafts of this, and to Ed Dumbill for inviting me to speak.(The second part of this talk became Why Startups
  292. Condense in America.)