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- May 2006(This essay is derived from a keynote at Xtech.)Could you reproduce Silicon Valley elsewhere, or is there something
- unique about it?It wouldn't be surprising if it were hard to reproduce in other
- countries, because you couldn't reproduce it in most of the US
- either. What does it take to make a silicon valley even here?What it takes is the right people. If you could get the right ten
- thousand people to move from Silicon Valley to Buffalo, Buffalo
- would become Silicon Valley.
- [1]That's a striking departure from the past. Up till a couple decades
- ago, geography was destiny for cities. All great cities were located
- on waterways, because cities made money by trade, and water was the
- only economical way to ship.Now you could make a great city anywhere, if you could get the right
- people to move there. So the question of how to make a silicon
- valley becomes: who are the right people, and how do you get them
- to move?Two TypesI think you only need two kinds of people to create a technology
- hub: rich people and nerds. They're the limiting reagents in the
- reaction that produces startups, because they're the only ones
- present when startups get started. Everyone else will move.Observation bears this out: within the US, towns have become startup
- hubs if and only if they have both rich people and nerds. Few
- startups happen in Miami, for example, because although it's full
- of rich people, it has few nerds. It's not the kind of place nerds
- like.Whereas Pittsburgh has the opposite problem: plenty of nerds, but
- no rich people. The top US Computer Science departments are said
- to be MIT, Stanford, Berkeley, and Carnegie-Mellon. MIT yielded
- Route 128. Stanford and Berkeley yielded Silicon Valley. But
- Carnegie-Mellon? The record skips at that point. Lower down the
- list, the University of Washington yielded a high-tech community
- in Seattle, and the University of Texas at Austin yielded one in
- Austin. But what happened in Pittsburgh? And in Ithaca, home of
- Cornell, which is also high on the list?I grew up in Pittsburgh and went to college at Cornell, so I can
- answer for both. The weather is terrible, particularly in winter,
- and there's no interesting old city to make up for it, as there is
- in Boston. Rich people don't want to live in Pittsburgh or Ithaca.
- So while there are plenty of hackers who could start startups,
- there's no one to invest in them.Not BureaucratsDo you really need the rich people? Wouldn't it work to have the
- government invest in the nerds? No, it would not. Startup investors
- are a distinct type of rich people. They tend to have a lot of
- experience themselves in the technology business. This (a) helps
- them pick the right startups, and (b) means they can supply advice
- and connections as well as money. And the fact that they have a
- personal stake in the outcome makes them really pay attention.Bureaucrats by their nature are the exact opposite sort of people
- from startup investors. The idea of them making startup investments
- is comic. It would be like mathematicians running Vogue-- or
- perhaps more accurately, Vogue editors running a math journal.
- [2]Though indeed, most things bureaucrats do, they do badly. We just
- don't notice usually, because they only have to compete against
- other bureaucrats. But as startup investors they'd have to compete
- against pros with a great deal more experience and motivation.Even corporations that have in-house VC groups generally forbid
- them to make their own investment decisions. Most are only allowed
- to invest in deals where some reputable private VC firm is willing
- to act as lead investor.Not BuildingsIf you go to see Silicon Valley, what you'll see are buildings.
- But it's the people that make it Silicon Valley, not the buildings.
- I read occasionally about attempts to set up "technology
- parks" in other places, as if the active ingredient of Silicon
- Valley were the office space. An article about Sophia Antipolis
- bragged that companies there included Cisco, Compaq, IBM, NCR, and
- Nortel. Don't the French realize these aren't startups?Building office buildings for technology companies won't get you a
- silicon valley, because the key stage in the life of a startup
- happens before they want that kind of space. The key stage is when
- they're three guys operating out of an apartment. Wherever the
- startup is when it gets funded, it will stay. The defining quality
- of Silicon Valley is not that Intel or Apple or Google have offices
- there, but that they were started there.So if you want to reproduce Silicon Valley, what you need to reproduce
- is those two or three founders sitting around a kitchen table
- deciding to start a company. And to reproduce that you need those
- people.UniversitiesThe exciting thing is, all you need are the people. If you could
- attract a critical mass of nerds and investors to live somewhere,
- you could reproduce Silicon Valley. And both groups are highly
- mobile. They'll go where life is good. So what makes a place good
- to them?What nerds like is other nerds. Smart people will go wherever other
- smart people are. And in particular, to great universities. In
- theory there could be other ways to attract them, but so far
- universities seem to be indispensable. Within the US, there are
- no technology hubs without first-rate universities-- or at least,
- first-rate computer science departments.So if you want to make a silicon valley, you not only need a
- university, but one of the top handful in the world. It has to be
- good enough to act as a magnet, drawing the best people from thousands
- of miles away. And that means it has to stand up to existing magnets
- like MIT and Stanford.This sounds hard. Actually it might be easy. My professor friends,
- when they're deciding where they'd like to work, consider one thing
- above all: the quality of the other faculty. What attracts professors
- is good colleagues. So if you managed to recruit, en masse, a
- significant number of the best young researchers, you could create
- a first-rate university from nothing overnight. And you could do
- that for surprisingly little. If you paid 200 people hiring bonuses
- of $3 million apiece, you could put together a faculty that would
- bear comparison with any in the world. And from that point the
- chain reaction would be self-sustaining. So whatever it costs to
- establish a mediocre university, for an additional half billion or
- so you could have a great one.
- [3]PersonalityHowever, merely creating a new university would not be enough to
- start a silicon valley. The university is just the seed. It has
- to be planted in the right soil, or it won't germinate. Plant it
- in the wrong place, and you just create Carnegie-Mellon.To spawn startups, your university has to be in a town that has
- attractions other than the university. It has to be a place where
- investors want to live, and students want to stay after they graduate.The two like much the same things, because most startup investors
- are nerds themselves. So what do nerds look for in a town? Their
- tastes aren't completely different from other people's, because a
- lot of the towns they like most in the US are also big tourist
- destinations: San Francisco, Boston, Seattle. But their tastes
- can't be quite mainstream either, because they dislike other big
- tourist destinations, like New York, Los Angeles, and Las Vegas.There has been a lot written lately about the "creative class." The
- thesis seems to be that as wealth derives increasingly from ideas,
- cities will prosper only if they attract those who have them. That
- is certainly true; in fact it was the basis of Amsterdam's prosperity
- 400 years ago.A lot of nerd tastes they share with the creative class in general.
- For example, they like well-preserved old neighborhoods instead of
- cookie-cutter suburbs, and locally-owned shops and restaurants
- instead of national chains. Like the rest of the creative class,
- they want to live somewhere with personality.What exactly is personality? I think it's the feeling that each
- building is the work of a distinct group of people. A town with
- personality is one that doesn't feel mass-produced. So if you want
- to make a startup hub-- or any town to attract the "creative class"--
- you probably have to ban large development projects.
- When a large tract has been developed by a single organization, you
- can always tell.
- [4]Most towns with personality are old, but they don't have to be.
- Old towns have two advantages: they're denser, because they were
- laid out before cars, and they're more varied, because they were
- built one building at a time. You could have both now. Just have
- building codes that ensure density, and ban large scale developments.A corollary is that you have to keep out the biggest developer of
- all: the government. A government that asks "How can we build a
- silicon valley?" has probably ensured failure by the way they framed
- the question. You don't build a silicon valley; you let one grow.NerdsIf you want to attract nerds, you need more than a town with
- personality. You need a town with the right personality. Nerds
- are a distinct subset of the creative class, with different tastes
- from the rest. You can see this most clearly in New York, which
- attracts a lot of creative people, but few nerds.
- [5]What nerds like is the kind of town where people walk around smiling.
- This excludes LA, where no one walks at all, and also New York,
- where people walk, but not smiling. When I was in grad school in
- Boston, a friend came to visit from New York. On the subway back
- from the airport she asked "Why is everyone smiling?" I looked and
- they weren't smiling. They just looked like they were compared to
- the facial expressions she was used to.If you've lived in New York, you know where these facial expressions
- come from. It's the kind of place where your mind may be excited,
- but your body knows it's having a bad time. People don't so much
- enjoy living there as endure it for the sake of the excitement.
- And if you like certain kinds of excitement, New York is incomparable.
- It's a hub of glamour, a magnet for all the shorter half-life
- isotopes of style and fame.Nerds don't care about glamour, so to them the appeal of New York
- is a mystery. People who like New York will pay a fortune for a
- small, dark, noisy apartment in order to live in a town where the
- cool people are really cool. A nerd looks at that deal and sees
- only: pay a fortune for a small, dark, noisy apartment.Nerds will pay a premium to live in a town where the smart people
- are really smart, but you don't have to pay as much for that. It's
- supply and demand: glamour is popular, so you have to pay a lot for
- it.Most nerds like quieter pleasures. They like cafes instead of
- clubs; used bookshops instead of fashionable clothing shops; hiking
- instead of dancing; sunlight instead of tall buildings. A nerd's
- idea of paradise is Berkeley or Boulder.YouthIt's the young nerds who start startups, so it's those specifically
- the city has to appeal to. The startup hubs in the US are all
- young-feeling towns. This doesn't mean they have to be new.
- Cambridge has the oldest town plan in America, but it feels young
- because it's full of students.What you can't have, if you want to create a silicon valley, is a
- large, existing population of stodgy people. It would be a waste
- of time to try to reverse the fortunes of a declining industrial town
- like Detroit or Philadelphia by trying to encourage startups. Those
- places have too much momentum in the wrong direction. You're better
- off starting with a blank slate in the form of a small town. Or
- better still, if there's a town young people already flock to, that
- one.The Bay Area was a magnet for the young and optimistic for decades
- before it was associated with technology. It was a place people
- went in search of something new. And so it became synonymous with
- California nuttiness. There's still a lot of that there. If you
- wanted to start a new fad-- a new way to focus one's "energy," for
- example, or a new category of things not to eat-- the Bay Area would
- be the place to do it. But a place that tolerates oddness in the
- search for the new is exactly what you want in a startup hub, because
- economically that's what startups are. Most good startup ideas
- seem a little crazy; if they were obviously good ideas, someone
- would have done them already.(How many people are going to want computers in their houses?
- What, another search engine?)That's the connection between technology and liberalism. Without
- exception the high-tech cities in the US are also the most liberal.
- But it's not because liberals are smarter that this is so. It's
- because liberal cities tolerate odd ideas, and smart people by
- definition have odd ideas.Conversely, a town that gets praised for being "solid" or representing
- "traditional values" may be a fine place to live, but it's never
- going to succeed as a startup hub. The 2004 presidential election,
- though a disaster in other respects, conveniently supplied us with
- a county-by-county
- map of such places.
- [6]To attract the young, a town must have an intact center. In most
- American cities the center has been abandoned, and the growth, if
- any, is in the suburbs. Most American cities have been turned
- inside out. But none of the startup hubs has: not San Francisco,
- or Boston, or Seattle. They all have intact centers.
- [7]
- My guess is that no city with a dead center could be turned into a
- startup hub. Young people don't want to live in the suburbs.Within the US, the two cities I think could most easily be turned
- into new silicon valleys are Boulder and Portland. Both have the
- kind of effervescent feel that attracts the young. They're each
- only a great university short of becoming a silicon valley, if they
- wanted to.TimeA great university near an attractive town. Is that all it takes?
- That was all it took to make the original Silicon Valley. Silicon
- Valley traces its origins to William Shockley, one of the inventors
- of the transistor. He did the research that won him the Nobel Prize
- at Bell Labs, but when he started his own company in 1956 he moved
- to Palo Alto to do it. At the time that was an odd thing to do.
- Why did he? Because he had grown up there and remembered how nice
- it was. Now Palo Alto is suburbia, but then it was a charming
- college town-- a charming college town with perfect weather and San
- Francisco only an hour away.The companies that rule Silicon Valley now are all descended in
- various ways from Shockley Semiconductor. Shockley was a difficult
- man, and in 1957 his top people-- "the traitorous eight"-- left to
- start a new company, Fairchild Semiconductor. Among them were
- Gordon Moore and Robert Noyce, who went on to found Intel, and
- Eugene Kleiner, who founded the VC firm Kleiner Perkins. Forty-two
- years later, Kleiner Perkins funded Google, and the partner responsible
- for the deal was John Doerr, who came to Silicon Valley in 1974 to
- work for Intel.So although a lot of the newest companies in Silicon Valley don't
- make anything out of silicon, there always seem to be multiple links
- back to Shockley. There's a lesson here: startups beget startups.
- People who work for startups start their own. People who get rich
- from startups fund new ones. I suspect this kind of organic growth
- is the only way to produce a startup hub, because it's the only way
- to grow the expertise you need.That has two important implications. The first is that you need
- time to grow a silicon valley. The university you could create in
- a couple years, but the startup community around it has to grow
- organically. The cycle time is limited by the time it takes a
- company to succeed, which probably averages about five years.The other implication of the organic growth hypothesis is that you
- can't be somewhat of a startup hub. You either have a self-sustaining
- chain reaction, or not. Observation confirms this too: cities
- either have a startup scene, or they don't. There is no middle
- ground. Chicago has the third largest metropolitan area in America.
- As source of startups it's negligible compared to Seattle, number 15.The good news is that the initial seed can be quite small. Shockley
- Semiconductor, though itself not very successful, was big enough.
- It brought a critical mass of experts in an important new technology
- together in a place they liked enough to stay.CompetingOf course, a would-be silicon valley faces an obstacle the original
- one didn't: it has to compete with Silicon Valley. Can that be
- done? Probably.One of Silicon Valley's biggest advantages is its venture capital
- firms. This was not a factor in Shockley's day, because VC funds
- didn't exist. In fact, Shockley Semiconductor and Fairchild
- Semiconductor were not startups at all in our sense. They were
- subsidiaries-- of Beckman Instruments and Fairchild Camera and
- Instrument respectively. Those companies were apparently willing
- to establish subsidiaries wherever the experts wanted to live.Venture investors, however, prefer to fund startups within an hour's
- drive. For one, they're more likely to notice startups nearby.
- But when they do notice startups in other towns they prefer them
- to move. They don't want to have to travel to attend board meetings,
- and in any case the odds of succeeding are higher in a startup hub.The centralizing effect of venture firms is a double one: they cause
- startups to form around them, and those draw in more startups through
- acquisitions. And although the first may be weakening because it's
- now so cheap to start some startups, the second seems as strong as ever.
- Three of the most admired
- "Web 2.0" companies were started outside the usual startup hubs,
- but two of them have already been reeled in through acquisitions.Such centralizing forces make it harder for new silicon valleys to
- get started. But by no means impossible. Ultimately power rests
- with the founders. A startup with the best people will beat one
- with funding from famous VCs, and a startup that was sufficiently
- successful would never have to move. So a town that
- could exert enough pull over the right people could resist and
- perhaps even surpass Silicon Valley.For all its power, Silicon Valley has a great weakness: the paradise
- Shockley found in 1956 is now one giant parking lot. San Francisco
- and Berkeley are great, but they're forty miles away. Silicon
- Valley proper is soul-crushing suburban sprawl. It
- has fabulous weather, which makes it significantly better than the
- soul-crushing sprawl of most other American cities. But a competitor
- that managed to avoid sprawl would have real leverage. All a city
- needs is to be the kind of place the next traitorous eight look at
- and say "I want to stay here," and that would be enough to get the
- chain reaction started.Notes[1]
- It's interesting to consider how low this number could be
- made. I suspect five hundred would be enough, even if they could
- bring no assets with them. Probably just thirty, if I could pick them,
- would be enough to turn Buffalo into a significant startup hub.[2]
- Bureaucrats manage to allocate research funding moderately
- well, but only because (like an in-house VC fund) they outsource
- most of the work of selection. A professor at a famous university
- who is highly regarded by his peers will get funding, pretty much
- regardless of the proposal. That wouldn't work for startups, whose
- founders aren't sponsored by organizations, and are often unknowns.[3]
- You'd have to do it all at once, or at least a whole department
- at a time, because people would be more likely to come if they
- knew their friends were. And you should probably start from scratch,
- rather than trying to upgrade an existing university, or much energy
- would be lost in friction.[4]
- Hypothesis: Any plan in which multiple independent buildings
- are gutted or demolished to be "redeveloped" as a single project
- is a net loss of personality for the city, with the exception of
- the conversion of buildings not previously public, like warehouses.[5]
- A few startups get started in New York, but less
- than a tenth as many per capita as in Boston, and mostly
- in less nerdy fields like finance and media.[6]
- Some blue counties are false positives (reflecting the
- remaining power of Democractic party machines), but there are no
- false negatives. You can safely write off all the red counties.[7]
- Some "urban renewal" experts took a shot at destroying Boston's
- in the 1960s, leaving the area around city hall a bleak wasteland,
- but most neighborhoods successfully resisted them.Thanks to Chris Anderson, Trevor Blackwell, Marc Hedlund,
- Jessica Livingston, Robert Morris, Greg Mcadoo, Fred Wilson,
- and Stephen Wolfram for
- reading drafts of this, and to Ed Dumbill for inviting me to speak.(The second part of this talk became Why Startups
- Condense in America.)
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