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- February 2020What should an essay be? Many people would say persuasive. That's
- what a lot of us were taught essays should be. But I think we can
- aim for something more ambitious: that an essay should be useful.To start with, that means it should be correct. But it's not enough
- merely to be correct. It's easy to make a statement correct by
- making it vague. That's a common flaw in academic writing, for
- example. If you know nothing at all about an issue, you can't go
- wrong by saying that the issue is a complex one, that there are
- many factors to be considered, that it's a mistake to take too
- simplistic a view of it, and so on.Though no doubt correct, such statements tell the reader nothing.
- Useful writing makes claims that are as strong as they can be made
- without becoming false.For example, it's more useful to say that Pike's Peak is near the
- middle of Colorado than merely somewhere in Colorado. But if I say
- it's in the exact middle of Colorado, I've now gone too far, because
- it's a bit east of the middle.Precision and correctness are like opposing forces. It's easy to
- satisfy one if you ignore the other. The converse of vaporous
- academic writing is the bold, but false, rhetoric of demagogues.
- Useful writing is bold, but true.It's also two other things: it tells people something important,
- and that at least some of them didn't already know.Telling people something they didn't know doesn't always mean
- surprising them. Sometimes it means telling them something they
- knew unconsciously but had never put into words. In fact those may
- be the more valuable insights, because they tend to be more
- fundamental.Let's put them all together. Useful writing tells people something
- true and important that they didn't already know, and tells them
- as unequivocally as possible.Notice these are all a matter of degree. For example, you can't
- expect an idea to be novel to everyone. Any insight that you have
- will probably have already been had by at least one of the world's
- 7 billion people. But it's sufficient if an idea is novel to a lot
- of readers.Ditto for correctness, importance, and strength. In effect the four
- components are like numbers you can multiply together to get a score
- for usefulness. Which I realize is almost awkwardly reductive, but
- nonetheless true._____
- How can you ensure that the things you say are true and novel and
- important? Believe it or not, there is a trick for doing this. I
- learned it from my friend Robert Morris, who has a horror of saying
- anything dumb. His trick is not to say anything unless he's sure
- it's worth hearing. This makes it hard to get opinions out of him,
- but when you do, they're usually right.Translated into essay writing, what this means is that if you write
- a bad sentence, you don't publish it. You delete it and try again.
- Often you abandon whole branches of four or five paragraphs. Sometimes
- a whole essay.You can't ensure that every idea you have is good, but you can
- ensure that every one you publish is, by simply not publishing the
- ones that aren't.In the sciences, this is called publication bias, and is considered
- bad. When some hypothesis you're exploring gets inconclusive results,
- you're supposed to tell people about that too. But with essay
- writing, publication bias is the way to go.My strategy is loose, then tight. I write the first draft of an
- essay fast, trying out all kinds of ideas. Then I spend days rewriting
- it very carefully.I've never tried to count how many times I proofread essays, but
- I'm sure there are sentences I've read 100 times before publishing
- them. When I proofread an essay, there are usually passages that
- stick out in an annoying way, sometimes because they're clumsily
- written, and sometimes because I'm not sure they're true. The
- annoyance starts out unconscious, but after the tenth reading or
- so I'm saying "Ugh, that part" each time I hit it. They become like
- briars that catch your sleeve as you walk past. Usually I won't
- publish an essay till they're all gone till I can read through
- the whole thing without the feeling of anything catching.I'll sometimes let through a sentence that seems clumsy, if I can't
- think of a way to rephrase it, but I will never knowingly let through
- one that doesn't seem correct. You never have to. If a sentence
- doesn't seem right, all you have to do is ask why it doesn't, and
- you've usually got the replacement right there in your head.This is where essayists have an advantage over journalists. You
- don't have a deadline. You can work for as long on an essay as you
- need to get it right. You don't have to publish the essay at all,
- if you can't get it right. Mistakes seem to lose courage in the
- face of an enemy with unlimited resources. Or that's what it feels
- like. What's really going on is that you have different expectations
- for yourself. You're like a parent saying to a child "we can sit
- here all night till you eat your vegetables." Except you're the
- child too.I'm not saying no mistake gets through. For example, I added condition
- (c) in "A Way to Detect Bias"
- after readers pointed out that I'd
- omitted it. But in practice you can catch nearly all of them.There's a trick for getting importance too. It's like the trick I
- suggest to young founders for getting startup ideas: to make something
- you yourself want. You can use yourself as a proxy for the reader.
- The reader is not completely unlike you, so if you write about
- topics that seem important to you, they'll probably seem important
- to a significant number of readers as well.Importance has two factors. It's the number of people something
- matters to, times how much it matters to them. Which means of course
- that it's not a rectangle, but a sort of ragged comb, like a Riemann
- sum.The way to get novelty is to write about topics you've thought about
- a lot. Then you can use yourself as a proxy for the reader in this
- department too. Anything you notice that surprises you, who've
- thought about the topic a lot, will probably also surprise a
- significant number of readers. And here, as with correctness and
- importance, you can use the Morris technique to ensure that you
- will. If you don't learn anything from writing an essay, don't
- publish it.You need humility to measure novelty, because acknowledging the
- novelty of an idea means acknowledging your previous ignorance of
- it. Confidence and humility are often seen as opposites, but in
- this case, as in many others, confidence helps you to be humble.
- If you know you're an expert on some topic, you can freely admit
- when you learn something you didn't know, because you can be confident
- that most other people wouldn't know it either.The fourth component of useful writing, strength, comes from two
- things: thinking well, and the skillful use of qualification. These
- two counterbalance each other, like the accelerator and clutch in
- a car with a manual transmission. As you try to refine the expression
- of an idea, you adjust the qualification accordingly. Something
- you're sure of, you can state baldly with no qualification at all,
- as I did the four components of useful writing. Whereas points that
- seem dubious have to be held at arm's length with perhapses.As you refine an idea, you're pushing in the direction of less
- qualification. But you can rarely get it down to zero. Sometimes
- you don't even want to, if it's a side point and a fully refined
- version would be too long.Some say that qualifications weaken writing. For example, that you
- should never begin a sentence in an essay with "I think," because
- if you're saying it, then of course you think it. And it's true
- that "I think x" is a weaker statement than simply "x." Which is
- exactly why you need "I think." You need it to express your degree
- of certainty.But qualifications are not scalars. They're not just experimental
- error. There must be 50 things they can express: how broadly something
- applies, how you know it, how happy you are it's so, even how it
- could be falsified. I'm not going to try to explore the structure
- of qualification here. It's probably more complex than the whole
- topic of writing usefully. Instead I'll just give you a practical
- tip: Don't underestimate qualification. It's an important skill in
- its own right, not just a sort of tax you have to pay in order to
- avoid saying things that are false. So learn and use its full range.
- It may not be fully half of having good ideas, but it's part of
- having them.There's one other quality I aim for in essays: to say things as
- simply as possible. But I don't think this is a component of
- usefulness. It's more a matter of consideration for the reader. And
- it's a practical aid in getting things right; a mistake is more
- obvious when expressed in simple language. But I'll admit that the
- main reason I write simply is not for the reader's sake or because
- it helps get things right, but because it bothers me to use more
- or fancier words than I need to. It seems inelegant, like a program
- that's too long.I realize florid writing works for some people. But unless you're
- sure you're one of them, the best advice is to write as simply as
- you can._____
- I believe the formula I've given you, importance + novelty +
- correctness + strength, is the recipe for a good essay. But I should
- warn you that it's also a recipe for making people mad.The root of the problem is novelty. When you tell people something
- they didn't know, they don't always thank you for it. Sometimes the
- reason people don't know something is because they don't want to
- know it. Usually because it contradicts some cherished belief. And
- indeed, if you're looking for novel ideas, popular but mistaken
- beliefs are a good place to find them. Every popular mistaken belief
- creates a dead zone of ideas around
- it that are relatively unexplored because they contradict it.The strength component just makes things worse. If there's anything
- that annoys people more than having their cherished assumptions
- contradicted, it's having them flatly contradicted.Plus if you've used the Morris technique, your writing will seem
- quite confident. Perhaps offensively confident, to people who
- disagree with you. The reason you'll seem confident is that you are
- confident: you've cheated, by only publishing the things you're
- sure of. It will seem to people who try to disagree with you that
- you never admit you're wrong. In fact you constantly admit you're
- wrong. You just do it before publishing instead of after.And if your writing is as simple as possible, that just makes things
- worse. Brevity is the diction of command. If you watch someone
- delivering unwelcome news from a position of inferiority, you'll
- notice they tend to use lots of words, to soften the blow. Whereas
- to be short with someone is more or less to be rude to them.It can sometimes work to deliberately phrase statements more weakly
- than you mean. To put "perhaps" in front of something you're actually
- quite sure of. But you'll notice that when writers do this, they
- usually do it with a wink.I don't like to do this too much. It's cheesy to adopt an ironic
- tone for a whole essay. I think we just have to face the fact that
- elegance and curtness are two names for the same thing.You might think that if you work sufficiently hard to ensure that
- an essay is correct, it will be invulnerable to attack. That's sort
- of true. It will be invulnerable to valid attacks. But in practice
- that's little consolation.In fact, the strength component of useful writing will make you
- particularly vulnerable to misrepresentation. If you've stated an
- idea as strongly as you could without making it false, all anyone
- has to do is to exaggerate slightly what you said, and now it is
- false.Much of the time they're not even doing it deliberately. One of the
- most surprising things you'll discover, if you start writing essays,
- is that people who disagree with you rarely disagree with what
- you've actually written. Instead they make up something you said
- and disagree with that.For what it's worth, the countermove is to ask someone who does
- this to quote a specific sentence or passage you wrote that they
- believe is false, and explain why. I say "for what it's worth"
- because they never do. So although it might seem that this could
- get a broken discussion back on track, the truth is that it was
- never on track in the first place.Should you explicitly forestall likely misinterpretations? Yes, if
- they're misinterpretations a reasonably smart and well-intentioned
- person might make. In fact it's sometimes better to say something
- slightly misleading and then add the correction than to try to get
- an idea right in one shot. That can be more efficient, and can also
- model the way such an idea would be discovered.But I don't think you should explicitly forestall intentional
- misinterpretations in the body of an essay. An essay is a place to
- meet honest readers. You don't want to spoil your house by putting
- bars on the windows to protect against dishonest ones. The place
- to protect against intentional misinterpretations is in end-notes.
- But don't think you can predict them all. People are as ingenious
- at misrepresenting you when you say something they don't want to
- hear as they are at coming up with rationalizations for things they
- want to do but know they shouldn't. I suspect it's the same skill._____
- As with most other things, the way to get better at writing essays
- is to practice. But how do you start? Now that we've examined the
- structure of useful writing, we can rephrase that question more
- precisely. Which constraint do you relax initially? The answer is,
- the first component of importance: the number of people who care
- about what you write.If you narrow the topic sufficiently, you can probably find something
- you're an expert on. Write about that to start with. If you only
- have ten readers who care, that's fine. You're helping them, and
- you're writing. Later you can expand the breadth of topics you write
- about.The other constraint you can relax is a little surprising: publication.
- Writing essays doesn't have to mean publishing them. That may seem
- strange now that the trend is to publish every random thought, but
- it worked for me. I wrote what amounted to essays in notebooks for
- about 15 years. I never published any of them and never expected
- to. I wrote them as a way of figuring things out. But when the web
- came along I'd had a lot of practice.Incidentally,
- Steve
- Wozniak did the same thing. In high school he
- designed computers on paper for fun. He couldn't build them because
- he couldn't afford the components. But when Intel launched 4K DRAMs
- in 1975, he was ready._____
- How many essays are there left to write though? The answer to that
- question is probably the most exciting thing I've learned about
- essay writing. Nearly all of them are left to write.Although the essay
- is an old form, it hasn't been assiduously
- cultivated. In the print era, publication was expensive, and there
- wasn't enough demand for essays to publish that many. You could
- publish essays if you were already well known for writing something
- else, like novels. Or you could write book reviews that you took
- over to express your own ideas. But there was not really a direct
- path to becoming an essayist. Which meant few essays got written,
- and those that did tended to be about a narrow range of subjects.Now, thanks to the internet, there's a path. Anyone can publish
- essays online. You start in obscurity, perhaps, but at least you
- can start. You don't need anyone's permission.It sometimes happens that an area of knowledge sits quietly for
- years, till some change makes it explode. Cryptography did this to
- number theory. The internet is doing it to the essay.The exciting thing is not that there's a lot left to write, but
- that there's a lot left to discover. There's a certain kind of idea
- that's best discovered by writing essays. If most essays are still
- unwritten, most such ideas are still undiscovered.Notes[1] Put railings on the balconies, but don't put bars on the windows.[2] Even now I sometimes write essays that are not meant for
- publication. I wrote several to figure out what Y Combinator should
- do, and they were really helpful.Thanks to Trevor Blackwell, Daniel Gackle, Jessica Livingston, and
- Robert Morris for reading drafts of this.
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